for Promomed

Update: 25.06.2024

Last week: 24 week 2024 (10.06.2024 - 16.06.2024)

Last full month: May 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 6 844 -4.0% 12.0% 1.2 14 175 467 -5.7% 9.4% 0.9 -13.7%
MoM 30 129 -17.3% 11.2% -0.3 65 855 813 -18.2% 9.3% -0.4 -15.3%
YTD 172 767 20.1% 11.1% 2.4 382 638 862 46.1% 9.4% 2.1 -5.8%
MAT 369 799 29.5% 10.2% 1.9 777 536 419 49.1% 8.6% 1.5 5.6%
BRAINMAX
WoW 1 074 -4.6% 100.0% 0 3 986 565 -3.2% 100.0% 0 -4.6%
MoM 4 260 -14.9% 100.0% 0 15 726 416 -12.6% 100.0% 0 -11.4%
YTD 24 752 42.1% 100.0% 0 89 819 689 53.2% 100.0% 0 42.1%
MAT 53 983 95.5% 100.0% 0 192 182 972 110.3% 100.0% 0 95.5%
GOLDLINE PLUS
WoW 18 436 -1.4% 45.9% -0.2 57 066 839 -1.2% 37.9% 0.3 -1.0%
MoM 77 761 -2.4% 44.6% -1.1 241 414 256 -3.8% 36.0% -1.3 0.1%
YTD 415 087 -2.2% 44.6% 1.2 1 311 930 733 1.7% 36.4% -2.8 -4.9%
MAT 859 800 10.2% 45.5% 1.3 2 713 056 964 17.6% 38.2% -1 7.0%
MIGRENIUM
WoW 10 812 -13.0% 0.5% -0.1 3 593 308 -10.9% 0.7% -0.1 -2.1%
MoM 47 431 -22.4% 0.5% -0.1 15 520 654 -19.7% 0.7% -0.1 -5.4%
YTD 290 484 0.0% 0.6% -0.1 87 713 171 67.3% 0.7% 0.2 13.9%
MAT 641 708 4.0% 0.5% -0.1 157 953 060 41.0% 0.6% 0 17.1%
MODELAX-N
WoW 31 095 4.7% 26.4% 2.3 13 805 661 4.8% 17.5% 1.5 -4.6%
MoM 114 358 -16.8% 21.2% -3.6 51 176 839 -13.5% 14.1% -2.2 -2.5%
YTD 734 118 44.2% 23.5% 4.9 309 861 242 94.0% 15.0% 4.5 14.1%
MAT 1 393 104 79.4% 20.9% 6.7 532 934 881 113.1% 12.6% 4.4 22.3%
REDUXIN
WoW 12 679 -1.7% 31.5% -0.2 66 263 777 -3.1% 44.0% -0.6 -1.0%
MoM 58 125 2.5% 33.3% 0.8 312 000 841 1.8% 46.6% 1 0.1%
YTD 306 987 -8.2% 33.0% -1.2 1 659 898 831 18.7% 46.1% 3.6 -4.9%
MAT 610 390 0.0% 32.3% -2.3 3 134 129 564 23.8% 44.2% 1.1 7.0%
REDUXIN FORTE
WoW 3 585 0.9% 8.9% 0.2 15 240 101 -1.5% 10.1% 0 -1.0%
MoM 14 818 -2.2% 8.5% -0.2 64 281 430 -0.5% 9.6% 0 0.1%
YTD 80 749 3.9% 8.7% 0.7 351 507 770 20.2% 9.8% 0.9 -4.9%
MAT 169 018 22.6% 9.0% 1.1 712 553 133 36.0% 10.0% 1.1 7.0%
SALVISAR
WoW 8 658 -16.6% 1.2% -0.1 3 783 130 -13.0% 1.1% -0.1 -7.4%
MoM 52 155 -12.0% 1.6% -0.1 21 993 076 -9.9% 1.5% -0.1 -5.5%
YTD 254 452 2.4% 1.4% 0 101 286 590 26.3% 1.3% 0.1 2.3%
MAT 504 368 -12.8% 1.2% -0.3 184 859 728 -5.4% 1.1% -0.3 7.3%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 172 767 20.1% 11.1% 2.4 382 638 862 46.1% 9.4% 2.1 -5.8%
BRAINMAX 24 752 42.1% 100.0% 0 89 819 689 53.2% 100.0% 0 42.1%
GOLDLINE PLUS 415 087 -2.2% 44.6% 1.2 1 311 930 733 1.7% 36.4% -2.8 -4.9%
MIGRENIUM 290 484 0.0% 0.6% -0.1 87 713 171 67.3% 0.7% 0.2 13.9%
MODELAX-N 734 118 44.2% 23.5% 4.9 309 861 242 94.0% 15.0% 4.5 14.1%
REDUXIN CAPS 306 987 -8.2% 33.0% -1.2 1 659 898 831 18.7% 46.1% 3.6 -4.9%
REDUXIN FORTE 80 749 3.9% 8.7% 0.7 351 507 770 20.2% 9.8% 0.9 -4.9%
SALVISAR 254 452 2.4% 1.4% 0 101 286 590 26.3% 1.3% 0.1 2.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 369 799 29.5% 10.2% 1.9 777 536 419 49.1% 8.6% 1.5 5.6%
BRAINMAX 53 983 95.5% 100.0% 0 192 182 972 110.3% 100.0% 0 95.5%
GOLDLINE PLUS 859 800 10.2% 45.5% 1.3 2 713 056 964 17.6% 38.2% -1 7.0%
MIGRENIUM 641 708 4.0% 0.5% -0.1 157 953 060 41.0% 0.6% 0 17.1%
MODELAX-N 1 393 104 79.4% 20.9% 6.7 532 934 881 113.1% 12.6% 4.4 22.3%
REDUXIN CAPS 610 390 0.0% 32.3% -2.3 3 134 129 564 23.8% 44.2% 1.1 7.0%
REDUXIN FORTE 169 018 22.6% 9.0% 1.1 712 553 133 36.0% 10.0% 1.1 7.0%
SALVISAR 504 368 -12.8% 1.2% -0.3 184 859 728 -5.4% 1.1% -0.3 7.3%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 6 844 -4.0% 12.0% 1.2 14 175 467 -5.7% 9.4% 0.9 -13.7%
BRAINMAX 1 074 -4.6% 100.0% 0 3 986 565 -3.2% 100.0% 0 -4.6%
GOLDLINE PLUS 18 436 -1.4% 45.9% -0.2 57 066 839 -1.2% 37.9% 0.3 -1.0%
MIGRENIUM 10 812 -13.0% 0.5% -0.1 3 593 308 -10.9% 0.7% -0.1 -2.1%
MODELAX-N 31 095 4.7% 26.4% 2.3 13 805 661 4.8% 17.5% 1.5 -4.6%
REDUXIN CAPS 12 679 -1.7% 31.5% -0.2 66 263 777 -3.1% 44.0% -0.6 -1.0%
REDUXIN FORTE 3 585 0.9% 8.9% 0.2 15 240 101 -1.5% 10.1% 0 -1.0%
SALVISAR 8 658 -16.6% 1.2% -0.1 3 783 130 -13.0% 1.1% -0.1 -7.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 30 129 -17.3% 11.2% -0.3 65 855 813 -18.2% 9.3% -0.4 -15.3%
BRAINMAX 4 260 -14.9% 100.0% 0 15 726 416 -12.6% 100.0% 0 -11.4%
GOLDLINE PLUS 77 761 -2.4% 44.6% -1.1 241 414 256 -3.8% 36.0% -1.3 0.1%
MIGRENIUM 47 431 -22.4% 0.5% -0.1 15 520 654 -19.7% 0.7% -0.1 -5.4%
MODELAX-N 114 358 -16.8% 21.2% -3.6 51 176 839 -13.5% 14.1% -2.2 -2.5%
REDUXIN CAPS 58 125 2.5% 33.3% 0.8 312 000 841 1.8% 46.6% 1 0.1%
REDUXIN FORTE 14 818 -2.2% 8.5% -0.2 64 281 430 -0.5% 9.6% 0 0.1%
SALVISAR 52 155 -12.0% 1.6% -0.1 21 993 076 -9.9% 1.5% -0.1 -5.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs